MARKETING AND ADMISSIONS UPDATE

Gold Coast Careers Advisors
Thirty-five careers advisors attended the annual Careers Advisors Lunch on Friday, May 11. The event included discussions on how Bond, both centrally and in faculties, can better design and deliver experience programs for school students. The careers advisors also enjoyed an interactive mooting demonstration in Law, took a tour of Bond College, received updates on QTAC and scholarships, and heard interesting presentations from the Vice-Chancellor, Senior Teaching Fellow Naomi Busst from the Faculty of Humanities & Social Sciences and Professor Sudhir Kale from the Faculty of Business.

BUSA Email Campaign
Leading up to O-Week, an email was sent on behalf of BUSA to all prospective students commencing in the May semester. The email welcomes students on a peer level while inviting students to take part in the array of events and activities taking place throughout the semester.

O-Week Video Email
Between April 31 and May 4, enriched email communications were sent to domestic and international full degree students. The email drives students to contact their Regional Manager regarding the May semester start date and includes a video that gives a fantastic overview of what to expect at O-Week. See the video here.

Student Ambassador Program Update
The Student Ambassador program is continuing to grow each semester and with the May intake commencing last week, we already have 30 new registrations to the program. So far in 2012 there have been 68 campus tours provided to prospective students, VIPs and visiting international agents. In addition there has been a large number of other events and activities that the Student Ambassadors have volunteered their time to assist with. With just over 350 active members, our Student Ambassador program has become far more internationalised this year with members originating from Australia, Austria, Bahrain, Bangladesh, Bulgaria, Canada, China, Ecuador, England, Germany, India, Malaysia, Mexico, New Zealand, Norway, Peru, Philippines, Russia, Singapore, South Korea, Thailand, UK and the USA.

Investing in your Future Seminars – Perth and Gold Coast
Last week the Domestic Scholarship program officially kicked off with the first of our annual Investing in your Future Scholarship Information Seminars. On Monday, May 7, Regional Manager Jennifer Graham hosted the Perth seminar at the Medina Grand. There were 31 prospective students and their families who attended this event. They heard about the Bond difference, scholarships, FEE-HELP and accommodation options. On Tuesday, May 8, Senior Regional Manager Tom Betts hosted the Gold Coast Seminar on campus in the Cerum Theatre. There were over 130 students and parents in attendance. Representatives from each of the faculties also attended and spoke to students in detail about their program options.

Toowoomba to Bond Bus Tour
Last Wednesday, May 9, 38 Year 12 students from Toowoomba’s Centenary Heights State High School travelled to the Gold Coast to take part in an experience event at Bond. The day’s program included a campus tour, engagement with current Bond students, and a number of interactive presentations. One of the highlights involved students flying remote control helicopters around the Princeton Room as a demonstration for ‘An Exciting Career in Computing’ with Professor Paddy Krishnan. Thanks to the support of Centenary Heights State High School, this annual event continues to provide their students with a unique opportunity to discover all that Bond has to offer.

Student for a Semester Orientation
On Friday, May 11, 20 eager high school students attended the Student for a Semester Orientation in preparation for studying at Bond during the May semester. Attendees appreciated the chance to familiarise themselves with our campus and main library, meet Bond students and set up their Bond IT accounts in preparation for the semester ahead.

‘Best on the Coast’ Quiz Night 2012
On Tuesday, May 1, Bond hosted the 19th Annual Quiz Night in the Princeton Room. This event was attended by over 160 senior students from 20 schools across the Gold Coast and Northern NSW regions. Quiz master, Tom Betts entertained the audience throughout the night as the 27 competing teams battled across nine rounds of questions in the quest to be named the 2012 champions. The winning team came from A.B. Paterson College and were delighted to walk away with a brand new iMac for their school.

Expo Season
The last two weeks saw the beginning of the Careers and Education expo season for 2012. The Tertiary Studies and Careers Expo ran in Adelaide from April 29 to 30, through which a strong number of quality leads were received. Bond’s presence at this expo also served as promotion for the upcoming Investing in Your Future event to be held in Adelaide at the end of the month and registrations have already seen a significant jump as a result.

Regional Manager Jennifer Graham then travelled to Perth for a number of school presentations and to represent Bond at the Careers, Education, and Employment Expo in Perth from May 3 to 6. Steve Guttormsen was also in attendance to expand on the ever-growing interest of Bond’s Film and Television program in the region.

The Age VCE and Careers Expo in Melbourne was also held from May 3 to 6. This is Australia’s largest careers and education expo, with a record 33,000 people in attendance this year over the four days. Bond more than doubled its presence at this year’s expo, with a larger space, a brand new display and great support from the faculties which all sent representatives to the event. 

Spider Banner
A new process has recently been implemented by the Marketing and Admissions team for all staff looking to book the spider banner for upcoming events and functions. All booking requests should now be made through the Office of Admissions front desk by emailing information@bond.edu.au or calling extension 55705.

When making a booking staff should outline the following requirements: subject heading (Spider Banner), department, contact person, date of event, date of collection and date of return. Admissions front desk will confirm your booking and record it in the Campus Tours Calendar as a way of tracking who has the banner and when. For further information regarding this process, please contact Kaylee Farrington via email to kfarring@bond.edu.au or phone to extension 51115.

FACULTY UPDATE

IT Educators Dinner
Over 20 teachers from 12 local schools and institutions attended the IT Educators Dinner hosted by the School of Information Technology on Wednesday, May 2. Attendees were treated to a three course dinner followed by a presentation from Head of School, Iain Morrison on changes in ICT curriculum. This networking event facilitated open discussion with guests and the opportunity to share how the School’s programs are educating students in the latest IT skills.

Bond Business Educators Forum
Twelve teachers from seven local schools and institutes attended the Bond Business Educators Forum on Tuesday, May 8. This professional development event provided attendees with the opportunity to hear from two of our academics while networking and enjoying canapés in the University Club.

STAFF UPDATE
The Faculty of Business marketing team is excited to be expanding in November after the recent announcement that Kara O’Dwyer and her husband Luke are expecting their second child. Congratulations!  

MEDIA WEEK IN REVIEW
May 07 – May 13

98 media hits were recorded during the past week - 47 web impressions (19 domestic sites, 28 international), 25 print pieces and 26 broadcast hits. Some of the highlights include:

• MX Brisbane and MX Sydney featured comment from Dr Katrina Bramstedt regarding organ donation and the new option in the US and UK to publicly list a user’s preference on their profile.
• The new Retrieval Medicine program has received widespread coverage including mentions in the North West Star and across a syndicated series of radio outlets including ABC Gold and Tweed Coast FM, ABC Far North and ABC 612 Brisbane.
• Dr Peta Stapleton’s research into food cravings was featured in the Gold Coast Bulletin as well as on ABC Gold and Tweed Coast FM and Channel 9 - Gold Coast.

April 30 – May 06

110 media hits were recorded during the past week - 66 web impressions (57 domestic sites, 9 international), 30 print pieces and 14 broadcast hits. Some of the highlights include:

• Professor Paul Wilson and Professor Wayne Petherick were interviewed extensively in the media following the alleged bikie shooting in Robina Town Centre. Their expert commentary was featured on the AAP Newswire, ABC Gold and Tweed Coast FM and the Cairns Post.
• Professor Mark Pearson was interviewed on ABC 666 Canberra regarding a current case involving a defamation case arising from Twitter.
• Professor Stephen Holden was quoted in an article in the Australian Financial Review regarding new forms of advertising.

To view all print and broadcast media hits for the past three months visit Bond University’s media monitoring portal: www.mediaportal.com.au

Username: bonduni
Password: bonduni123

If you have any media enquiries or opportunities you would like followed up, please direct them through to Public Relations Coordinator, Cezanne Laidlaw on extension 51293 or email claidlaw@bond.edu.au.